London, England - British Grand Prix circuit Silverstone is in talks to lease the property to Jaguar Land Rover.
Jaguar could operate the site as an equivalent to Daimler's Mercedes-Benz World.
The owners of the Formula One site say a vote of its members has authorised the board to continue discussing the deal.
British media have reported that Jaguar has been considering turning the site into a “heritage centre” to show off the company's cars alongside its offices, a hotel and visitor centre.
Members of the British Racing Drivers' Club, which owns the Northamptonshire circuit and surrounding land, voted on Thursday evening to continue discussions with Jaguar Land Rover.
A spokeswoman said: “The potential deal would align Silverstone with two premier British brands and put the BRDC on a stronger financial footing.”
Jaguar Land Rover did not immediately respond to a request for comment, but it is thought that it could operate the site as an equivalent to locations such as Daimler's Mercedes-Benz World in London, which offers family days including driving experiences, guided tours and simulated rides, raising extra revenue for the firm.
Reuters